Effective Customer Engagement Strategies for Professional Financial Practitioners in the Era of Digital Disruption
- 5 December, 2023 - 30 April, 2024
- 9:30am - 5:30pm
- S$1,900.00 S$1,121 (after 50% Subsidy, includes GST) or S$741 (after 70% Subsidy, includes GST)
- In Class
This course aims to equip you, as a financial practitioners, with future-enabled skills to thrive in the rapidly evolving digital landscape and effectively engage with your customers.
Throughout the course, the program will provide practicable, up-to-date, and actionable digital marketing knowledge to help you future-proof yourself as a financial practitioner. You will gain insights into the essential components of a digital marketing framework and strategy, explore the digital marketing mix, and understand the tools and techniques necessary for success.
By the end of this course, you will have a solid foundation in digital marketing, enabling you to navigate the complexities of the digital landscape and engage with your target audience effectively. You will learn how to leverage digital media platforms, and tools, creating a more holistic digital presence that drive meaningful customer engagement.
This is a practical training program whereby you will have hands-on projects, and also need to complete and certified passed with a Capstone Project at the end of program (with guidance from trainer).
Join us on this transformative journey and unlock your potential to thrive as a future-ready financial practitioner in the digital age.
Catch a sneak peek of Charmaine in action!
4 Content Ideas on Instagram for Financial Advisers: https://youtu.be/H9S7YThy2ag
Description
Learning Outcomes:
- Understand the digital marketing landscape to navigate the evolving digital ecosystem effectively.
- Explore current customer engagement strategies to enhance customer interactions in the digital era.
- Future-proof by developing personal branding strategies that establish a strong online presence.
- Choose the right social media platform for effective customer engagement.
- Leverage effective communication methods on social media to enhance customer engagement.
- Navigate customer engagement amidst digital disruption and noise by adapting to changing expectations.
- Master content creation using ChatGPT and Canva to attract and engage target audiences effectively.
